Meister Brau History

Marketing was one of the things that the Meister Brau company was mostly focused on. As part of the promotions, they sponsored some large sports teams, including the Chicago White Sox, Chicago Bulls, and Chicago Blackhawks. Other than that, they were also actively seen on radio shows and billboards. They were the second-largest advertisers in Mayor Richard J. Daley’s election campaign.

The original logo of the drink was blue and red. There was a shield shape portrayed in the background. On top of the shield, there was a hand that held the letter “P”. The red circle was around the picture and the name of the company was printed on the circle – “Peter Hand Brewing Co., Chicago, Ill.” The current logo is a little different from the original one. It comes in red and light brown colors. Two beer steins in a brownish color are in the middle of the logo.

In 2010 and 2014, Miller Lite (former Meister Brau Lite) won first place for being the “Best American Style Beer”. It happened during the Great American Beer Festival. Among the top 100 competitors, this particular beer was ranked number one. Miller Lite’s main competitor today is Anheuser-Busch’s Bud Light. The brand officially sponsors some of the most famous sports teams, such as the Dallas Cowboys, Chicago Bears, Bellator MMA, Milwaukee Brewers, Milwaukee Bucks, and Green Bay Packers.


Stay Tuned For More!